Psychology and Neuroscience of Online Behaviour - online live. 31st March 2021
Looking at the latest research in behavioural psychology & neuroscience to understand what really drives visitors to click on your search listing.
This will be a hands-on course during which your own (or your clients’) website will be evaluated on the day. We will compare your site to your main competitors and form a list of hypotheses for later testing.
We will cover the following:
- Understand how the human brain makes decisions
- How to use a Limbic Map of the brain to better understand our online visitors
- Why a Unique Selling Point must be more than just unique
- How conversions are based on feelings, not facts
- How to increase the emotional relevancy of your landing pages
- How the human brain forms first impressions
- How to use emotional goals in your search listings and online ads
- How herding is a human instinct and not just for sheep
- How we can influence what gets a visitor’s attention on a landing page
- How a Call to Action should not be based on the actions you want your visitors to take.
- How implicit signals produce a stronger stimulation than explicit signals
- Why your toughest competitor is not another business
- Why making a payment and filling out forms is literally a pain
- How to prioritise your hypotheses for testing
Who is this course for?
Anyone looking to gain more engagement and conversions from their website.
What you'll gain from this course
A clear understanding of what drives online visitors and how to persuade them to take the required actions on your site.
Andrew holds an MSc in Social Research Methods from Oxford University and an MA (and BA) in humanities. He also has Qualified Teacher Status (QTS) and a PGCE from Oxford University.
He currently teaches two training courses in Bunnyfoot’s UX Training Program, ‘Design for Persuasion, Emotion and Trust’ and ‘Customer Journey Mapping, Modelling and Information Architecture.’