Amazon SEO & Marketing - On demand

Gain great insights into how Amazon SEO works and how to scale up sales via Amazon Advertising.

Course Overview:

Amazon dominates the US retail space and is projected to have a 50% retail market share by the end of 2021. In Western Europe, including the United Kingdom, Germany, France, Italy and Spain, Amazon is the No.1 ecommerce platform with 290 million unique visitors each month. Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers. Our Amazon SEO & Marketing course will help you to become a successful Amazon seller.

Amazon shopper’s primary navigation method is search, and it is crucial for any seller to optimise their listing/s in order to increase visibility. In this day-long course, we will explore key factors that influence your product visibility and how you can leverage Amazon marketing services to generate incremental sales. We will also explore some case studies and learn from proven tactics.

This is a practical course and you will have the opportunity to ask your account-related questions. By the end of the course, we expect you to go away with a to-do list to begin implementing immediately.

Detailed Course Outline:

Product Listing SEO

  • Understanding Factors Affecting Amazon Product Ranking
  • Amazon keywords tools best practices
  • Competitor keyword analysis
  • The keyword research process for content optimisation

Product Reviews Best Practices

  • Amazon product reviews best practices
  • Amazon vine program – FAQs
  • Amazon Early Reviewer Program

Amazon Sales Channels

  • Amazon Vendor Central
  • Amazon Seller Central
  • Amazon Hybrid

Amazon Product Launch

  • Product launch best practices
  • Winning the Buy Box: proven methods
  • Avoiding price war with product differentiation
  • Amazon product repricing to maximise sales

Account Suspension

  • Common causes for Amazon account suspensions
  • Creating an appeal to reinstate your account
  • Handling intellectual property claims

Amazon Retail Analytics

  • Seller Central Business Report Analytics
  • Vendor Central Retail Analytics

How to win Buy Box

  • What does buy box mean?
  • Factors affecting buy box
  • How automated repricing works

Amazon Product Promotions

  • Types of Promotions in Seller Central
  • Types of Promotions in Vendor Central

Amazon FBA

  • Pros and cons of Amazon FBA
  • Setting up FBA listings
  • Amazon FBA Costs explained
  • Multi-channel Fulfilment

Amazon Advertising - sponsored product ads

  • Why use Amazon advertising?
  • Advertising Campaign Structure
  • Launching Auto and Manual Sponsored Product Ads
  • Keywords Types – Broad, Phrase, Exact Match

Amazon Advertising - Optimisation & Product Target Ads

  • Optimising Campaigns Performance
  • Understanding Metrics and Ads Reports
  • Bidding Strategies
  • Product Target Ads
  • Category Target Ads
  • Advertising portfolio
  • Amazon Advertising checklist for marketers

Amazon Advertising - Sponsored Display Ads

  • Sponsored Display Ads - Introduction
  • Creating Display Campaigns
  • Sponsored Display Campaigns Report

Amazon Advertising - Sponsored Brands

  • Why to use Sponsored Brand campaigns?
  • Sponsored brand targeting
  • Sponsored brand metrics and reports

Amazon Advertising - sponsored video ads

  • Creating Sponsored Video ads
  • Video Requirements
  • Video Ads Report

Strategies, European Advertising & KPIs

  • Amazon Advertising Strategies
  • Creating Ads on Amazon European Platforms
  • Amazon Advertising KPIs

Amazon Attribution

  • What is Amazon Attribution?
  • Setting up tracking
  • Types of media that can be applied
  • Understanding the attribution metrics

Amazon A+ pages

  • Introduction to Amazon A+
  • Amazon A+ modules and best practices

Amazon stores

  • Amazon Stores - Introduction
  • How to create Amazon stores
  • Amazon Store insights

Amazon tools

  • Explore some Amazon productivity tools


Your Instructor


Prabhat Shah
Prabhat Shah

Prabhat is a Marketplace consultant helping online sellers expand their presence on Amazon and eBay. Prabhat has 10 years of experience and has worked with both UK and International businesses.

@daytodayebay


Course Curriculum


  Introduction
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  Session 1
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  Session 2
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  Session 3
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  Session 4
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  Session 5
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  Session 6 & 7
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  Session 8
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  Session 9
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  Session 10
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  Session 11
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  Session 12
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  Session 13
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  Session 14
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  Session 15
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  Session 16
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  Session 17
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  Session 18
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  Session 19
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  Session 20
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!