Ecommerce SEO - online live. 29th March 2021

In one day, learn how to grow inbound search engine traffic, boost online conversions and stand out in today’s competitive online marketplace

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Search engine traffic is key to the success of an e-commerce website. With user behaviour changing daily and algorithms continuously updating, it is difficult to stand out in today’s competitive online marketplace. In this course we want to help you understand how to keep search engines happy without compromising the user experience.

But optimising an e-commerce website for SEO has a unique set of challenges that differ from other types of sites. In this course, we will look at the different elements of SEO that apply specifically to revenue generating websites. You’ll get practical and in-depth understanding of the best SEO strategies for e-commerce websites, as well as actionable tips and techniques that you can apply immediately to your site.

Course content

Complexities of optimising e-commerce websites:

  • How SEO differs from e-commerce to other types of websites
  • Common challenges with e-commerce SEO optimisation

The importance of Content & SEO:

  • What are the issues with duplicated content?
  • How can I find duplicate or low quality content on my website?
  • How do we tackle duplicate and thin content?
  • How can I make room for content in my page templates?
  • Hidden and thin content on PLPs
  • Category pages: optimising category pages for search engines and users
  • Product pages: optimising product pages for search engines and users

Keyword research: where your strategy starts:

  • How to perform keyword research for ecommerce
  • How to find keywords for ecommerce product and category pages
  • How to choose keywords for ecommerce product and category pages

Site architecture & faceted navigation:

  • Ecommerce website architecture
  • Faceted navigation
  • The difference between using filters to narrow down product listings and creating unique landing pages for products
  • When to use filters and when to create listings
  • Understand links and how to develop an optimised internal linking structure

E-A-T optimization

Ecommerce conversion

Dealing with out of stock items: retirement product strategies:

  • How an out of stock product can interrupt a consumer’s journey through a site
  • When and how to redirect an out of stock product
  • The importance of messaging around out of stock products

Link Building:

  • Understanding links and SEO
  • (Alternative) link targeting opportunities
  • Most linked-to product pages from the real world
  • What makes a good link?

Who is this course for?

This course is designed for people who already have a basic understanding of SEO and want to enhance and improve their e-commerce website visibility in the organic search listings. It is ideal for anyone who has daily responsibilities or oversees an e-commerce website, and is looking to improve their ability to grow their inbound search engine traffic, boost online conversions and stand out in today’s competitive online marketplace.

What you'll gain from this course

You’ll get practical and in-depth understanding of the best SEO strategies for e-commerce websites, as well as actionable tips and techniques that you can apply immediately to your site.


Your Instructor


Maria Camanes Fores
Maria Camanes Fores

Maria has been working on SEO for over 6 years. She joined Builtvisible early in 2017 where she works as a Senior SEO Consultant. She is most passionate about the technical side of SEO and specialises in website speed optimisation and eCommerce SEO. She enjoys speaking at conferences and delivering training about all things SEO.


@mariacamanes

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Course Curriculum


  We will cover the following topics over the day
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

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