Amazon SEO & Marketing - online live. 29th March 2021

In just one day you'll learn how to optimise product listings for the UK's biggest retailer.

Amazon dominates the US retail space and is projected to have a 50% retail market share by the end of 2021. In Western Europe, including the United Kingdom, Germany, France, Italy and Spain, Amazon is the No.1 ecommerce platform with 290 million unique visitors each month. Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers. Our Amazon SEO & Marketing course will help you to become a successful Amazon seller.

Amazon shopper’s primary navigation method is search, and it is crucial for any seller to optimise their listing/s in order to increase visibility. In this day-long course, we will explore key factors that influence your product visibility and how you can leverage Amazon marketing services to generate incremental sales. We will also explore some case studies and learn from proven tactics.

This is a practical course and you will have the opportunity to ask your account-related questions. By the end of the course, we expect you to go away with a to-do list to begin implementing immediately.

Course content

Product Listing SEO

  • Understanding Factors Affecting Amazon Product Ranking

Product Reviews Best Practices

  • Amazon product reviews best practices
  • Amazon vine program – FAQs
  • Amazon Early Reviewer Program

Amazon Sales Channels

  • Amazon Vendor Central
  • Amazon Seller Central
  • Amazon Hybrid

Amazon Product Launch

  • Product launch best practices
  • Winning the Buy Box: proven methods
  • Avoiding price war with product differentiation
  • Amazon product repricing to maximise sales

Keyword Research Best Practices

  • Amazon keywords tools best practices
  • Competitor keyword analysis
  • The keyword research process for content optimisation

Account Suspension

  • Common causes for Amazon account suspensions
  • Creating an appeal to reinstate your account
  • Handling intellectual property claims

Amazon Retail Analytics

  • Seller Central Business Report Analytics
  • Vendor Central Retail Analytics

Getting started with advertising campaigns

  • Introduction - Sponsored Product Ads ( SPAs)
  • Keywords Types - Broad, Phrase, Exact Match
  • Automatic Campaigns vs Manual Campaigns

Amazon Sponsored Ads for non-English marketplaces

Amazon Advertising without Keywords

  • Product Target Ads
  • Category Target Ads

Advertising Reporting

  • Understanding Amazon PPC Metrics
  • Analysing advertising with a search term and placement reports
  • Amazon advertising KPIs

Optimising Campaigns Performance

  • Managing Bids
  • Negative keyword best practices
  • Bid strategy to increase sales
  • Creating Portfolio for your products

Amazon Advertising – Sponsored Brand Ads ( SBAs)

  • Introduction - Sponsored Brands Ads
  • Optimising Sponsored Brands Ads
  • Sponsored Brands reports
  • Sponsored Brand Video Ads

Amazon Advertising – Sponsored Display Ads ( SDAs)

  • Introduction - Sponsored Display Ads
  • Optimising Sponsored Display Ads

Amazon Brand Analytics ( ABA)

  • Understanding search behaviour
  • Using ABA to improve advertising

Amazon Productivity Tools

Process-driven Amazon Advertising Ads checklist for marketers

Enhance your brand on Amazon

  • Amazon A+ best practices
  • Amazon Store design best practices
  • Amazon store traffic analytics

Who is this course for?

For anyone using Amazon Seller Central and Vendor Central accounts

What you'll gain from this course

At the end of the course, you'll gain great insights into how Amazon SEO works and how to scale up sales via Amazon Advertising.

Your Instructor

Prabhat Shah
Prabhat Shah

Prabhat is a Marketplace consultant helping online sellers expand their presence on Amazon and eBay. Prabhat has 10 years of experience and has worked with both UK and International businesses.


Course Curriculum

  The day will cover:
Available in days
days after you enrol

Frequently Asked Questions

How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

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