This section of the course will be ramping up the complexity after the first section’s introductions to technical SEO. We’ll be looking at topics such as:

• Canonicals & Noindex, and how they should (and shouldn’t) work
• Thin content - what it is, how we can identify it, what can we do about it?
• Duplicate content - what it is, how we can identify it, what can we do about it?
• Mobile indexing - what to do in this mobile-first world
• Mobile vs desktop - is parity that important?
• Page speed - why your web pages need to be fast

We’ll also introduce the topics that will be covered in the next section of the course.