Introduction, IA and Crawling
The first section will cover the high-level introduction to the course and topics contained, as well as an introduction to your trainer - Tom Pool. We will also touch on some high level topics, including:
- What Is SEO? An introduction To SEO, and the importance of technical
- IA & making life easier for Google
- How search works - an in-depth view
- Crawling & crawl budget - why it’s so important
We’ll also introduce the topics that will be covered in the next section of the course.