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Copywriting for SEO - ONLINE LIVE. Starts 14th July 2020.
Introduction and session 1 materials. Please watch all the videos prior to the live Zoom call on 14th July.
What is SEO copywriting? (video 3:49) (3:49)
Old school vs modern SEO copywriting (video 8:17) (8:17)
User intent and why it matters (video 5:15) (5:15)
What does Google want from us? (video 8:37) (8:37)
Natural language processing (video 3:53) (3:53)
Session 1 - 14th July 2020, 10am BST (live Zoom 60-90 minutes)
Introduction to SEO Copywriting
Recording of session 1 - video 1:11:14 (71:14)
Session 2 materials - please watch all videos prior to the next session on 21st July
Why keywords matter - video 2:19 (2:19)
3 types of search query - video 2:42 (2:42)
Creative keyword research - video 11:08 (11:08)
Keyword mapping - video 6:30 (6:30)
Session 2 - 21st July 2020, 10am BST (live Zoom 60-90 minutes)
Creating a keyword strategy
Recording of session 2 - video 1:11:16 (71:16)
Session 3 materials - please watch all videos prior to the next session on 28th July
3 key principles - video 16:22 (16:22)
Engagement - video 11:11 (11:11)
Headlines - video 4:19 (4:19)
Titles and descriptions - video 6:40 (6:40)
Featured snippets - video 3:47 (3:47)
Session 3 - 28th July 2020, 10am BST (live Zoom 60-90 minutes)
Session 3: Best practice SEO copywriting techniques
Recording of session 3 - video 55:35 (55:35)
Session 4 - intro and materials
SEO content planning - video (11:19)
Measuring performance - video (9:33)
Links and brand mentions - video (10:18)
Duplicate content - video (7:18)
Session 4 - 4th August 2020, 10am BST (live Zoom 60-90 minutes)
Session 4: Putting it all together
Recording of session 4 - video (59:44)
User intent and why it matters (video 5:15)
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