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YouTube Advertising - On demand
Section 1 & 2: Why Video Marketing Works (1) and Why advertise on YouTube?
Why Video Marketing Works (1) and Why advertise on YouTube?
Section 3 - Defining Multichannel Audiences
Defining Multichannel Audiences
Section 4 - Learn from industry leaders
Learn from industry leaders. A Unilever case study from creative brief to activation.
Creative brief (2 pages)
Section 5 (Operational) - Campaign Set Up, Ad Format & Measurement Techniques
Campaign Set Up, Ad Format & Measurement Techniques
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