YouTube Advertising - On demand

Learn how to scale your business goals with effective ad strategies.

Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.

YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.

Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let's admit - advertising on YouTube isn't the most intuitive part of your social media marketing strategy. It requires robust targeting - finding your audience for reach and engaging them with a form of brand or product storytelling they'd feel driven by. Hence no question - YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let's explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.

Course content

  • Introduction
  • Why video marketing works
  • Why advertise on YouTube
  • Defining your multi-channel audiences
  • Learn from industry leaders: Unilver creative case study
  • Campaign set up, ad format & measurement techniques

Who is this course for

Growth marketers, social media and PPC managers, SME company founders.


Your Instructor


Nadya Birca
Nadya Birca
Senior digital marketing and eCommerce professional with over 15 years experience in digital marketing, CRM and CRO. Currently working on growth and strategy with a number of UK and US based clients in fashion, beauty, retail and FMCG. With a firm handle on the latest technology Nadya has a rounded understanding of how to operate and grow a business using the latest tools. She has been direct report for 20+ people and managed annual marketing budgets of £40m. Nadya founded STEPP Digital, a full-service digital marketing agency aiding both media & search agencies as well as clients delivering award-winning acquisition, retention & CRO strategies. She's a regular digital marketing trainer at London Innovation Society - L39 in Canary Wharf in London as well as a Career Mentor at University of Birmingham.

Course Curriculum


  Introduction
Available in days
days after you enrol
  Section 1 & 2: Why Video Marketing Works (1) and Why advertise on YouTube?
Available in days
days after you enrol
  Section 3 - Defining Multichannel Audiences
Available in days
days after you enrol
  Section 5 (Operational) - Campaign Set Up, Ad Format & Measurement Techniques
Available in days
days after you enrol

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Can I leave feedback about this course?
We love to hear feedback! It helps us make improvements to future training sessions, so please send any comments (good or otherwise) to [email protected]

Get started now!