UX for Marketers - online live. 8th April 2021
Find out more about the part UX plays in search visibility, and how you can use it to your advantage
User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.Throughout the day, we’ll cover:
- What UX is, and why it matters
- What processes are used by UXers
- How good UX can positively impact your SEO
- How you can use UX tools and techniques to improve your website
Course contentAn intro to UX
- What is UX?
- Why is UX important?
- How you can get involved
- Dealing with UXers
- User testing
- Stakeholder interviews
- Design psychology
- Personas (marketing Vs. design)
- Measuring UX
- Dispelling myths
- Quick wins
- Where landing pages sit in the User’s Experience
- Consistency of messaging
- Differences between UX and CRO
- Common CRO methods
Who is this course for?
This course is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.
Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part-time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a brightonSEO veteran and is back running UX focussed training for the second time.