Log File Analysis online live. 1st April 2021

Gain insights into how efficiently search engines are able to crawl your website, to enhance its performance

   Watch Promo


Log files are one of the most valuable yet often overlooked data sources that a technical SEO has at their disposal. Whereas crawling tools will mimic how search engines might crawl through your site and flag any issues they may encounter, log files will show you the exact crawling behaviour of Google, Bing and other search engines. That is incredibly powerful.

Being able to decipher the information contained within your website’s log files will allow you to make decisions based on real search engine data, not hunches. When you know exactly where to look and what to look for, you can gain insights into how efficiently search engines are able to crawl, the pages they think are the most important, errors they’re encountering with any of your pages and resources, and much, much more.

Course Content

Here are some of the things you’ll learn throughout this highly interactive course:

  • The background on how Google prioritises, schedules and crawls pages, and the algorithms that determine this process.
  • The components of a log file and log file request, and the key elements you should be keeping an eye on.
  • Some of the main log file tools that you can use for your analysis.
  • Identifying the different search engines and bots that visit your site, and how requests are distributed between them.
  • How to track and trend search engine crawl activity and issues over time.
  • How to identify pages that search engines determine as the most important for crawling.
  • Identifying areas of waste and URL duplication on your site that are using up crawl budget.
  • The issue of crawler traps, and how to using log files to spot and fix them.
  • How to use log file data to enhance your 404 error and redirect analysis.
  • Analysing how different content types are visited and handled by search engines over time, such as HTML content, images, JavaScript, and more.
  • Using log files for site speed and performance insights, including identifying pages with large download times and large file sizes.
  • How to identify internal linking and site architecture optimisation opportunities from your log file data.
  • How to layer other data sources such as customer analytics and search data on top of your log files to get a more complete picture of your site’s crawlability, technical health and performance.
At the end of this session, you will have gained a deeper understanding of the different tools and methods for leveraging the multitude of insights than can be gained from log files, and use those findings to enhance the performance your own website.


Who is this course for?

This course is suited to attendees with a fundamental understanding of technical SEO who want to deepen their understanding of log files. However, it will cater to a variety of different experience levels, from beginners through to more experienced SEOs.




Your Instructor


Will Nye
Will Nye

Will is Head of SEO at Builtvisible, leading one of Europe’s most revered organic search consulting teams. With over 8 years of agency experience to his name, Will has undertaken hundreds of Log File Analysis projects spanning every major vertical. He loves nothing more than auditing enterprise-level websites with tens of millions of indexed pages and has done so for some of the world’s largest brands.

https://www.linkedin.com/in/willnye/

https://twitter.com/williamjnye



Course Curriculum


  We will cover the following topics over the day
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

Get started now!