In-House SEO Masterclass online live. 1st April 2021
Learn how to establish or strengthen your in-house SEO function
The objective of this workshop is to run through the key foundations required to create an environment for in-house SEO success.
Whether you are a small, medium or large business, the techniques covered will be applicable to your situation.
- The key internal relationships to drive SEO success
- How to gain internal stakeholder buy-in
- In-house SEO team structure: The tools and software for the job
- Daily / weekly & monthly SEO tasks
- Reporting that works
- SEO competitor analysis
- Working with an SEO Agency
- Advanced in-house SEO techniques
All slides and materials will be shared with attendees after the course.
Who is this course for?
This course is designed for people who want to establish or strengthen their in-house SEO function. It's ideal for people trying to navigate complex organisations and probably isn't suitable for business owners who do all their own marketing.
Stephen founded Rise at Seven with Carrie Rose in 2019. He also founded SearchLeeds, which grew to be the biggest search conference in the North with more than 3,000 attendees. Previously he's been a director at search marketing agency Branded3 and digital experience firm Kin + Carta, plus head of digital at the UK's largest automotive retailer Pendragon PLC. He mentors communications students at Sheffield Hallam University, where, somewhat off-script, he graduated with a Masters in Shakespeare and Renaissance Literature.