Digital PR for Link Building - online live. 7th April 2021
In just one day you'll learn how to develop a solid link acquisition strategy
Since Google rolled out the Penguin update and manual penalties, SEOs have had to find new ways to generate links that will still have an impact. The way to do this is through creativity and utilising some old school PR tactics that will generate natural links from media sites.
Those responsible for generating links need to understand how SEO, PR and Content Marketing come together to be able to acquire natural links that will stand the test of time.
State of the industry
Google’s view of link building
Importance of link building in SEO
What journalists want
Case studies of campaigns that generate links from different types of media from nationals to regionals to trade
Tools we use to research for campaign planning
Brainstorming tips and techniques
Testing ideas will work
On-site best practice
Press release writing
Tools for creation
Site quality checks
Examples of good and bad outreach
How to build relationships with journalists
Monitoring and reporting
Tools we use to monitor campaigns while live and report once complete
Advice on how and what to report on beyond just link numbers
David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to our clients’ bottom line.