Copywriting for SEO - online live. 30th March 2021

This intensive online workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

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This intensive online workshop will show you how to make immediate copy improvements to your website to position it for success in Google’s search results pages.

You’ve got a stubbornly high bounce rate. You don’t know how to write copy that makes you stand out – and Google doesn’t seem to know that you exist. This intensive, highly practical, online workshop will enable you to make immediate improvements to the copy on your website. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

Course content

Created by Emily Hill, who founded of one of the UK’s most established copywriting companies, this online workshop is structured over four sessions:

Session 1: Introduction to SEO copywriting

  • What is SEO copywriting?
  • Old-school vs modern SEO copywriting
  • User intent and why it matters
  • What does Google want from us?
  • All about natural language processing

Session 2: Creating a keyword strategy

  • Why keywords matter at all
  • The three main types of search query
  • Creative keyword research
  • Keyword mapping and avoiding keyword conflict

Session 3: Best practice SEO copywriting techniques

  • The three key principles of best practice SEO copywriting
  • Engagement, engagement, engagement
  • Writing Google-friendly headlines
  • Best practices for meta titles and descriptions
  • Getting into Featured Snippets

Session 4: Putting it all together

  • SEO content planning
  • Why Google cares about links and brand mentions
  • What to do about duplicate content
  • Measuring your copy’s performance

You will be provided with instructional videos for each session prior to the course, to get familiar with the core concepts. We’ll then explore the practical application of these concepts during the live workshop, so come prepared to take part!

This course will run 10am-4.30pm UK time

Who this course is for

This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.

You will be provided with instructional videos for each session prior to the course, to get familiar with the core concepts. We’ll then explore the practical application of these concepts during the live workshop, so come prepared to take part!


Your Instructor


Emily Hill
Emily Hill

Emily set up Write My Site at the age of 24 when she spotted a gap in the market for a company that could write copy that both people and search engines would love. Notwithstanding the seismic changes that have swept the digital landscape since 2006, this premise remains just as relevant today. She currently divides her time between overseeing our consultancy’s projects and delivering bespoke, best practice copywriting training. Emily also runs the Copywriting for SEO course at brightonSEO, Europe’s largest Search Marketing conference.


Course Curriculum


  Session 1
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  Session 2
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  Session 3
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  Session 4
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Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
Our trainers will be using a mix of formats including discussion, slides and breakout sessions.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with headset (or speakers) and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

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