Beginners SEO - online live. 6th April 2021

Learn the very basic elements of search engine optimisation, from fundamental technical concepts to basic content creation tips.

An engaging and easy-to-understand introduction to the world of search engine optimisation. Going through all the elements of an SEO strategy, you will get a basic understanding of how search works and the first steps to maximise your online presence, learning about tactics with real case studies and discovering the most popular SEO tools.

Course Content

Throughout the day we’ll explore the following SEO topics, with plenty of time for you to ask any of your own questions:

What is SEO?

  • Introduction to SEO
  • How do Search Engines work?
  • How do people search online
  • Key elements of SEO
  • Common obstacles

Technical SEO

  • URL structure
  • Crawling your site
  • HTTP Response codes
  • Sitemap.xml
  • Robots.txt
  • Robots Meta Tags
  • Canonical Tags
  • Page Speed

Content SEO

  • Keyword Research
  • On page elements (Titles, Meta Descriptions, Headings…)
  • On page content
  • Images & Videos

Links and Off Site SEO

  • Internal links
  • External links
  • Mega Menus
  • How to get links from other websites
  • How to produce linkable content
  • Good links vs Toxic links
  • Reviewing your backlink profile
  • Disavow links
Other SEO Area
  • Introduction to International SEO
  • Introduction to Local SEO
  • Introduction to Mobile SEO
  • How to resolve Google Penalties


My rankings are dropping, why?

  • Monitor Rankings
  • Misconceptions about rankings
  • How SEO is related to other Digital Marketing areas

Creating an SEO strategy

Q&A


Your Instructor


Marcos Alvarez Martin
Marcos Alvarez Martin

Marcos has extensive experience in the SEO world and loves anything digital, from marketing to video games. In his role as SEO analyst at SiteVisibility, planning international migrations and monitoring page speed issues on mobile websites are just some of his daily tasks. He spends his spare time writing, reading and, more often than not, eating delicious food!


Course Curriculum


  We will cover the following topics over the day
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

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