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An Introduction to Backlinks. Sponsored by Majestic.

Learn what links are, why links are important, good & bad links, how to conduct a backlink audit, and how to earn good backlinks. In association with Majestic.

New to SEO and Linkbuilding? This course will introduce you to the basics. What are links? Why are they important? What are good and bad links? How do you acquire good backlinks for your website?

The course is self-guided so you can access the content whenever it suits you.

This course is produced in association with our sponsor Majestic.

Who is this course for?

This course is for aspiring and new digital and SEO practitioners keen to get a better basic understanding of the role of backlinks in SEO - one of the key pillars of gaining better SERPs results though improved offline SEO techniques.

This course is sponsored by Majestic who will receive the contact details of all enrolled students.


Your instructors

Dixon Jones

Twitter - LinkedIn

A well-known, respected and award-winning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. I offer integrity, contacts and an immense depth of knowledge about the Internet Marketing world and business start-ups. Over the last decade, my time was dedicated to building the business as Marketing Director of Majestic - the world's largest link intelligence database. Having completed an MBA specialising in strategic management taken alongside full-time work role, my personal goal now is building ventures into businesses of significant worth, with a level of corporate social responsibility (CSR) baked into the business.

Specialities: Digital Marketing Strategy & Strategic Management. Innovation theory and agile systems. Search Engine Optimisation, negotiation, blue sky planning and implementation.

Sante Achille

Twitter - LinkedIn

Sante is a Search Marketing Consultant with 24 years of hands on experience in the field of Search Engine Optimization and online visibility. Sante has been involved in a considerable number of projects over the years, acquiring a general yet in-depth knowledge of the dynamics of website optimization in areas such as keyword research, website architecture, large website indexing, just to name a few.

Specialties: Semantic Search and Structured Data, website architecture, keyword research, web analytics, training, troubleshooting, compilation of complex RFPs (Request for Proposals), monitoring implementation of SEO techniques.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!