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Advanced Technical SEO - ONLINE LIVE. Starts 16th July 2020

In just 4 sessions, you'll gain the skills and the knowledge needed to be able to better understand the more technically advanced side of SEO.

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Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.

Course Content

You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.

Course Structure

This course is going to be split into four distinct sections, with each focusing on a specific theme. We’ll start with more basic topics, such as how technical SEO fits into the overall picture as well as looking at crawlability, crawl budget and how search works. It’ll be a good basic introduction to the more advanced topics that are introduced in the following sections. The second section is focused on Indexing, Content and Speed, and the third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers. We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and Google tools.

Your trainer

This hands-on course is run by the winner of Young Search Professional of the Year 2019 at the UK Search Awards, Tom Pool. He’ll take a deep-dive into the more advanced areas of on-page technical SEO.

Who this course is for

This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be providing a fairly basic intro to SEO in the first section to ensure everyone is on the same page, so as long as you have an interest in the more technical side to SEO, this course is for you!

What you'll gain from this course

Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.



Intro to the course

Your Instructor


Tom Pool
Tom Pool

Tom is Technical SEO Director at Blue Array, the UK’s largest pure-play SEO agency. He's a regular on the SEO speaking circuit as well as running training sessions on various SEO topics. He also won the UK Young Search Professional of the Year 2019.


Course Curriculum


  Introduction and Session 1 materials. Please watch all the videos prior to the live Big Marker call on 16th July.
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  Session 1 - Introduction, IA and Crawling - 16th July 2020, 10am BST (live Big Marker 60-90 minutes)
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  Introduction to Session 2
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  Session 2 - Indexing, Content and Speed - 23rd July 2020, 10am BST (live Big Marker 60-90 minutes)
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  Introduction to Session 3
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  Session 3 - Ultra-Advanced Techniques - 30th July 2020, 10am BST (live Big Marker 60-90 minutes)
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  Introduction to Session 4
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  Session 4 - International, Schema and HTTPS - 6th August 2020, 10am BST (live Big Marker 60-90 minutes)
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days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE course structured?
Our Online Live courses combine the best elements of our world class face to face training with the benefits of an online training environment. The course is delivered in three ways; 1/)Weekly course lecture material. Each week of the course you'll receive access to that week's video lectures for you to watch and digest in advance of the live workshops. 2) 4 x weekly live workshops. The four live online session, hosted by your course trainer will enable a deeper dive into that week's subject matter. 3) 1-2-1 Consultation. Finally an (optional) 1-2-1 consultation with the course trainer will offer a focused space to address any specific questions you have relating to the course or its application in the real world.
When does the course start and finish?
This online live course starts on 15th July 2020 at 10am. The weekly material will be available on the course page a week ahead of each online live workshop session. To get the most out of the course it is important that you review and digest the weekly material before the live online session.
How big will the online groups be?
Numbers for the online live workshops are limited to a maximum of 16 people to ensure the sessions remain focused and productive.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up. We ask that you participate with your camera switched on to maximise participation.
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us in the first 15 days and we will give you a full refund.

This course is closed for enrolment.