Advanced SEO for Wordpress live online. 7th April 2021

In one day, learn advanced technical and content tactics to achieve high-SEO-performing sites.

WordPress is the world’s most popular Content Management System (CMS) by a country mile. This course is designed to help attendees learn advanced technical and content tactics to achieve high-SEO-performing sites.

Course content

Technical:

  • Technical walkthrough of advanced features of Yoast SEO plugin
  • Technical integrations that aid SEO through on-page presentation (e.g. using 3rd party image AIs to add meta description, open graph data)
  • Using structured data / semantic markup in WP and why it’s important (e.g. Schema)
  • Technical integrations e.g. AMP, PWA, the importance of SSL
  • Site speed optimisation to make sure your site is fast for users across mobile and desktop, including the use of CDNs and services like Cloudflare
  • Do’s and don’ts of facet navigation and tips to dealing with advanced navigation
  • Site architecture to achieve SEO success (e.g. permalinks, 301 redirects, no-indexing)

Content:

  • Managing content effectively with tagging and categories
  • How to deal with duplicate content and maximising Google crawl budget
  • Image optimisation
  • Tips for creating an effective content strategy, including tactics and platforms for keyword research (e.g. Moz, SEMrush, https://currents.parsely.com/, Brandwatch), strategies including focusing on search intent, long tail
  • How to deal with redundant content or out of stock products

Monitoring

  • How to monitor technical SEO issues
  • How to monitor competition (e.g. Google Alerts for new (competing) content for certain keywords, third party subscription services like SEMrush)
  • A guide to the best tools to monitor the health of your WordPress site
  • Essential services: Google Tag Manager inc. Analytics, Google Search Console, Google Web Dev Toolkit

Measuring

Metrics you should be tracking to measure SEO performance

  • Backlinks
  • Internal links
  • External links
  • Search visibility
  • Keyword density
  • Pages indexed & crawl errors
  • Content engagement metrics: bounce rate, time on site, pages per visit, organic CTR, exit pages
  • Third party metrics: Moz DA & PA, Alexa rank, etc.

Each attendee will be provided with a temporary WordPress install (or they can bring their own) with installed plugins and services necessary to complete the workshop plan

Attendees will also be provided with a link to download/save a “WordPress SEO cheat sheet” with key principles covered off

Please note that one-to-one consultancy and advice on specific SEO issues will not be provided, unless they benefit the broader group (at the trainers’ discretion)


Your Instructor


David Lockie
David Lockie

David’s interests lie in WordPress, open source and future technology trends. He’s the founder and CEO of Pragmatic – a top-tier WordPress agency globally, which he started in 2012. David loves working with the team at Pragmatic in delivering websites that add real value to businesses, and in turn enjoys sharing his expertise on this topic at international conferences such as WooConf and WordCamp Europe.


Course Curriculum


  We'll cover the following topics over the day
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]

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