Advanced Keyword Research online live. 1st April 2021
In one day, take your knowledge of basic keyword research to the next level, and leave with plenty to take away and implement.
Over the course of the day, you’ll not only learn about a variety of keyword research techniques but you’ll be able to start approaching the research process completely differently, seeing things from a different perspective with the end goal being able to identify and optimise for phrases that will increase traffic and conversions.
- Understanding Business Goals
- Search Intent & The Buyer's Journey
- Seed Keywords
- Competitor Analysis
- Finding keywords, quick ranking opportunities & tools
- Prioritising keywords and mapping
- Content planning
Who is this course for?
This course is designed for any marketer who regularly conducts keyword research projects and wants to go beyond the basics to identify new terms and opportunities to help their clients or business. Whether you’re new to the game, or have experience in keyword research; if you want to step up a gear, by the end of the day you’ll have mastered the art of keyword research and will have a solid foundation for future projects.
What you'll get out of this course?
You'll understand how to conduct in-depth keyword research for your client or business website, develop an understanding of the wider process behind a users search, how to identify relevant keywords to optimise for and how you can take your research from a spreadsheet to getting it correctly implemented on your site.
Dan is Aira’s resident keyword research expert, working with clients ranging from SMEs to internationally recognised blue chip organisations. With a background in SEO, both agency and in-house, he is vastly experienced in the realities of implementing successful SEO programmes. From research and auditing to on-page and off-page, he is passionate about ensuring that the work he does creates real-world benefits.
In his spare time he is the founder of MK Search, a quarterly meetup based in Milton Keynes, and a huge fan of ice cream and Chelsea FC.