Advanced Google Analytics - online live. 31st March 2021
Go from some analytics knowledge to a very wide range of knowledge!
Google Analytics isn't easy when you realise there is so much to it! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure results more transparently.
In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master as well as uncovering things you never knew about GA!
Practical Health Check
- Admin configuration review
- Reporting data review
- How to spot errors quickly
- Reviewing on-site tracking implementation
- Tools for basic debugging
Funnels, Flows & Attribution
- Event Tracking
- E-commerce reporting
- Goal set up and funnel reporting
- Multi-channel funnels / Attribution Model comparison tool
Analysis, Insight & Automated Reporting
- Custom reports
- Methods for setting up automated regular reports:
- Reporting API (Google Sheets)
- Google Data Studio
Who is this course for?
People who have Google Analytics experience already, but want a deeper understanding of how it works and the depth of its capabilities. It isn't for those who already use GA to a very high level of customisation, automation and configuration.
What you'll gain from this course
A wealth of knowledge about Google Analytics and how it can be used across all website and marketing roles to your benefit.
Anna has been an analytics geek for over 10 years and has been told she should change her name to Anna Lytics. She runs Polka Dot Data and has a wealth of experience training others to love GA as much as she does.
Charlotte is a numbers geek and GA superfan who is responsible for fixing a thousand spreadsheet rows in a flash of light. Charlotte ran away from the world of teaching to join the data dark side!