Advanced Google Analytics - online live. 31st March 2021

Go from some analytics knowledge to a very wide range of knowledge!

Google Analytics isn't easy when you realise there is so much to it! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure results more transparently.

In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master as well as uncovering things you never knew about GA!

Course content

Practical Health Check

  • Admin configuration review
  • Reporting data review
  • How to spot errors quickly
  • Reviewing on-site tracking implementation
  • Tools for basic debugging

Funnels, Flows & Attribution

  • Event Tracking
  • E-commerce reporting
  • Goal set up and funnel reporting
  • Multi-channel funnels / Attribution Model comparison tool

Analysis, Insight & Automated Reporting

  • Segments
  • Custom reports
  • Methods for setting up automated regular reports:
  • Reporting API (Google Sheets)
  • Google Data Studio
  • Q&A

Who is this course for?

People who have Google Analytics experience already, but want a deeper understanding of how it works and the depth of its capabilities. It isn't for those who already use GA to a very high level of customisation, automation and configuration.

What you'll gain from this course

A wealth of knowledge about Google Analytics and how it can be used across all website and marketing roles to your benefit.


Your Instructor


Anna Lewis & Charlotte Upfold
Anna Lewis & Charlotte Upfold

Anna has been an analytics geek for over 10 years and has been told she should change her name to Anna Lytics. She runs Polka Dot Data and has a wealth of experience training others to love GA as much as she does.

Charlotte is a numbers geek and GA superfan who is responsible for fixing a thousand spreadsheet rows in a flash of light. Charlotte ran away from the world of teaching to join the data dark side!


Course Curriculum


  We will cover the following topics over the day
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE training structured?
We’ve opted to mirror our in-person format as much as possible, so your training will take place over one day. This means you only need to book one day away from other commitments, and can really get into the subject matter.
How is the ONLINE LIVE training delivered?
The online training will be delivered over our webinar platform so you’ll be able to see and hear the trainer (much like a Zoom call) along with their training materials, slides and screen shares. You’ll be able to participate and ask questions etc via your mic or the on screen chat, and depending on the course, your trainer may also make use of web-based online collaboration tools.
When does the course start and finish?
The standard times for our online training are 10am - 4pm (UK time). This may vary slightly from course to course, and if so your trainer will be in touch with specific timings.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up on your computer - ie a computer with speakers / headset and mic. Our webinar platform recommends an ideal connection speed of >10mps, and ideally on a hardline/ cabled connection (rather than over wifi), which offers increased reliability. We’re aware that you will probably be in your day-to-day workspace. We recommend that you put your Out of Office on, and resist the temptation to check emails throughout the day so you can get the most out of the course.
What are the 1-2-1s all about?
Your training page may include mention of 1-2-1s with your trainer as part of the course.This is a (optional) 20 minute consultation with your trainer, which will be bookable directly with them after your training. It is intended to offer the means to ask any specific questions you may have, and may not get the opportunity to ask in the online training format.
Will the session be recorded?
Yes, the session will be recorded, and be available for participants to view for 30 days after your training. The recorded material from your training may also be used in other training packages in the future. For more information on this, email [email protected]
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us within 15 days of your course and we will give you a full refund.

Get started now!